The idea was simple: to get a village to see how much money they spend treating malaria every year so that they would be motivated to sleep under their mosquito nets and prevent the disease in the first place. How did Senegal Peace Corps Volunteer Ben Gascoigne illustrate this statistic? By speaking to people’s stomachs: he lined the road from the village mosque to the health post with 196 sacks of rice - the number of sacks the village could have purchased with the money they instead spent on treating malaria. The display was a huge success - people finally took notice and Ben’s net care and repair demonstrations were a huge hit.